TechNews: Using Social Media to Promote Your Business

Social media used to be something we used for entertainment and keeping up with family and friends. Today, it has transformed into a powerful tool that you can use to promote your business, find leads, and keep in touch with your customers. Creating and maintaining free social media accounts for your business may seem like a no-brainer, but it is important to consider the pros and cons before you commit.
Lots of exposure for free/very low cost
Increases brand awareness
Generates sales leads
Facilitates interaction with customers

Demands constant attention – monitoring and creating new content
Can damage your company’s reputation if mishandled
Learning curve can be intimidating for new users 
If you decide to promote your company on social media, it’s important to know what content works best on each platform. Different social media platforms allow you to promote your business in different ways and learning how to tailor your content can really pay off. 

Facebook is a great place to post general information about your business (location, phone number, website, services available). This helps build local awareness of your brand and provides a way for potential customers to get in contact with you. You can also use Facebook to post photos and videos of your projects and employees.

LinkedIn is designed for professional networking and sharing information about your company and the industry. LinkedIn is well-suited for in-depth content and allows you to set up webinars and link to free downloadable materials like case studies and white papers. 

Twitter is designed for sharing and commenting on content like news stories and industry-related articles. You can also use Twitter for sharing photos and live-tweeting events like trade shows and conferences. 

YouTube is the ideal platform for sharing how-to videos and tutorials. Posting high-quality, useful content on YouTube can amplify your brand and help drive traffic to your website. It’s also a great place to post videos from the jobsite and show off completed projects to demonstrate your team’s capabilities. 

Instagram is an image-based social networking site that you can use to show off your company’s work. Sharing photos and videos on Instagram helps increase awareness of your brand and provides a visual testimonial of your workmanship for potential customers.

For more information, check out this article with tips and tools to help you use social media to benefit your business.

To see what others in the industry are posting, check out this article about 9 construction social media influencers to watch.


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